Content Creation

While I specialize in producing content for websites, brochures, and white papers, I've been writing copy in all areas of promotion, public relations, journalism, and research for over 20 years. My experience is as broad as you'll find and has included advertising, public relations, business-to-business promotions, consumer products, professional services, educational services, training materials, software documentation, client-placed articles, video scripts, marketing plans, features and benefits summaries, direct mail, and more.

My ability to articulate well on paper has been with me for as long as I can remember. When testing for my graduate studies I scored among U.S. students headed into a masters program in the top 3% for verbal ability. And while I can boast superior writing skills I write for the audience in a conversational style that will appeal to your target audience.  I have studied and taught "corporate voice" and branding in marketing for 20 years. and I have proven my skills equally well with elementary school markets, consumers, engineers, and educators.

PREVIOUS WRITING & PUBLISHING CLIENTS:
  • SATURN CAR COMPANY 
  • GENERAL MOTORS, ELECTRIC CAR DIVISION 
  • BELL & HOWELL 
  • XEROX 
  • PROQUEST LEARNING (Ann Arbor, MI) 
  • BISSELL CORPORATION (Jackson, MI) 
  • WAYNE STATE UNIVERSITY TELEVISION (Detroit, MI) 
  • STRATEGIC MANAGEMENT CONSULTANTS, University of Chicago 
  • GALE-CENGAGE PUBLISHING 
  • WEALTH MAGAZINE TANNING TRENDS MAGAZINE 
  • RESEARCH PRESS/UMI 
  • WGVC-TV, PBS 
  • UNIVERSITY OF MICHIGAN MEDICAL CENTER 
  • ANN ARBOR FILM FESTIVAL, INC. 
  • XANEDU, INC. 
  • BIGCHALK, INC. 
  • CHADWYCK-HEALEY LTD, (Cambridge, UK) 
  • AMERICAN FILM INSTITUTE 
  • GEMINI COMMUNICATIONS (Grand Rapids, MI) 
  • SALEM COLLEGE (Winston-Salem, NC) 
  • NATIONAL CENTER FOR WOMEN WRITERS 
  • CHILDRENS MUSEUM OF WINSTON-SALEM 
  • MIAMI-DADE PUBLIC SCHOOLS 

Recent Copy Projects/Download PDF examples:




Below, Editorial Work: Copywriting & Creative Direction
(Click on the image for enlargement or PDF)


The Textperts website 
(www.thetextperts.com)











Saturn Cutaway Car Program 
(Left, Consumer Piece/Right, Retailer Instruction Manual)
CLICK IMAGES to Download as PDFs


             







Saturn from A to Z Retailer Manual
CLICK IMAGE for PDF sample pages








ProQuest Digital Vault







ProQuest Documentation





From PROQUEST Annual Catalog




SOME PROFESSIONAL DISTINCTIONS EARNED 
· National Federation of Advertising (Addy) Bronze Award for Digital Vault Initiative information pieces
· Caddy (National Car Advertising Association) for Saturn Cutaway Car Program interactive POP display
· Addy and DMA (Direct Marketing Association) Echo Awards for materials created for Xerox/Bell & Howell 
· Society for Technical Communication advertising awards for UMI communication pieces
(see also Film Awards in the AudioVisual section of this website)


Sales Promotion



Product Information Sales Sheets
CLICK AN  IMAGE FOR ENLARGEMENTS





From GM'S EV1 IT Software



Article 
on professional wardrobe consultants
CLICK IMAGE for enlargement


Newsletter for John Boyer Mens Stores
CLICK IMAGE for PDF



From RESEARCH UPDATE Magazine



Brochure for Shakespeariana




From WEST MICHIGAN Magazine


Editorial Creative Direction
Editorial Creative Direction




Below, Links to Academic & White Papers:

COMMUNICATION STUDIES:
CONSOLING PASSIONS: Pleasure & Desire in the TV Series Bewitched (from CONSOLING PASSIONS, POPULAR DISCOURSE)


CHANGING RHETORIC IN THE PARKER-HULME MURDER CASE from School of Arts Colloquium on Media & Communication

NATIVE AMERICAN FILM CONFERENCE PRESENTATION: I Did Not Seek to Be Hamatsu: A Cultural Analysis of Duality Surrounding Native American Subjectivity in Postmodern Mediated Drama

A PSYCHOANALYTIC FILM ANALYSIS of TWIN PEAKS: The Nine LIves of Laura Palmer 



Political analysis of the film Metropolis
SAMPLE WHITE PAPERS:

INTERNAL WHITE PAPER: Analysis of Three Saturn Commercials


GALE-CENGAGE WHITE PAPERS (ghostwriting & editing)

COMMISSION ON PRESERVATION AND ACCESS/Preserving Print Documents 

(White Paper, editor) Micropublishing Prices (ghostwriter/editor, MICROFORM REVIEW)

Neobladder Care/Inserting Your Catheter (originally a video script, adapted as instructional sheet)